Erin Everhart
Is the juice worth the squeeze?
:: The Background- :: The Basics
- :: The Digital Strategist
- :: The Journalist
- :: The Talker
- Got something to say?
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:: The Background
- Newpaper Journalist Turned Digital Strategist
I’m the daughter of two chemists and sister to a tax lawyer and near-professional poker player.
No one grows up knowing they want to work in digital. They fall into it, and immediately wonder why the hell they didn't find it sooner.
When the Gainesville Sun published my first news article, I was more excited to see it online then in the newspaper. I was annoyed I couldn't see how people found it and how many read it. That's when I knew.But I became a journalist too early to be taught digital and too late to not already know how to use it properly. So I adjusted.
I fell in love with SEO. I'm obsessed with usability and website architecture. Content is kind of my jam. I tore apart lead nurturing. I'm fascinated by social media. I tacked InDesign and Photoshop. I dabbled in video editing. I wrote HTML.I'm the product of traditional journalism and digital mediums, and I absolutely love every minute of it.
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:: The Basics
- Have hot minute? Here's the gist of it.
- SEO pro who’s first e-mail address was with Prodigy.
- Digital strategist who was on Facebook when it was still limited to college students.
- Cross-platform communicator who got sent home — more than once — for talking too much in class.
- Online journalist who can admit to Googling herself — on more than one occasion.
- Music blogger with a soft spot for singer/songwriters and Dave Matthews Band.
- Grammar geek who not so subtly favors EM dashes and collects AP Stylebooks.
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:: The Digital Strategist
- We all need jobs. I’m lucky to have one I like.I help connect people, whether that's businesses to their target audiences, brands to consumers, or people to other people. Specifically, I focus on:
- Digital strategy
- Content development
- SEO
- Usability and website architecture
- Conversion rate optimization
- Demand generation and lead nurturing
Currently, I'm the Sr. Manager of Media Strategy at The Home Depot where I oversee cross-channel campaigns for one of our three business lines.Before that, I was the Director of Digital Marketing at 352 Inc. I built the digital marketing department, growing it to 20% of the company's revenue in less than 4 years. From analytics to optimization, SEO to content marketing, I helped clients kick ass.
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O&B: The All Black Issue
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Tweets
- @tamremullins Close enough for a swift kick in the shins if you ask me. Or at least a witty jab.
- As a Gators fan, hells yes to you, Jacoby Brisset. As a #FantasyFootball owner, you're dead to me, Gronk. DEAD TO ME. #gooseegg
- RT @sengineland: Join @erinever at #SMX East for a look at how to engage users in a multi-channel world! https://t.co/b9Icm1HAUT https://t.…
- Thanks for including me! | The Best Women-Led Sessions at Pubcon 2016 by @wonderwall7 https://t.co/9FCblO8AX9
- I see your 42 points, Drew Brees, and I raise you an Andrew Luck. #FantasyFootball #letsgetlucky https://t.co/iQqrikRUtk
- @jenstar thanks girl!!
- When you don't eat breakfast but your coworker brings in bagels https://t.co/G3BmFmKZ1Z
- @LisaBarone that vitamin D girl. It's the best part of my month @RyanJones
- @RyanJones Some of us have big girl jobs
- Getting to leave the office for lunch has got me all like https://t.co/9uRQgpCO8G
- Always a good day when it starts with orange and blue. 🏈🙌 #gogators #footballisback https://t.co/1ejKrQqKiz
- Here's to you, #GeneWilder. https://t.co/ya0dZwL3SH
- Y'all. We rock as an industry and @MediaPost rocks at events. The content. The people. The networking. Just fantastic. 👏👏 #mpbms
- RT @lccrafton: When it comes to data, ask the right questions. Example: "What are we actually going to DO with the data?" #MPBMS
- @lccrafton haha hashtag game on point! I got some! #game hanger
- @lccrafton Yes! AVMS one, media post and insider
- @MediaPost that was quick!
- @lccrafton Girrllll I'm obsessed! #daveforlife
